ACE Cash Express Success

ACE Cash Express "Roadside Visibility"

800 Stores Nationwide

Client Goal

Many ACE Cash Express locations are situated in shopping centers where visibility from major roads is limited. ACE wanted a simple “Roadside Visibility” program that was cost-effective for capturing the attention of passing motorists, increasing store awareness, and communicating key products and services in a highly competitive retail environment.

Our Execution

BANG! Advertising developed a nationwide exterior visibility program designed to extend each store’s presence beyond the storefront. By strategically placing custom-branded feather flags closer to roadways and high-traffic intersections, we helped bring ACE’s marketing message directly into the path of passing customers.

Results

The campaign successfully extended each store’s visibility beyond its storefront at more than 800 ACE Cash Express locations. Participating stores attracted more customers and contributed to a measurable increase in visibility. The program demonstrated how a simple, strategically executed exterior branding solution can deliver meaningful business results.