Ralphs Supermarkets Tostitos “Super Bowl® Displays”
California Region
Client Goal
As an official sponsor of Super Bowl LX®, Tostitos® launched a promotional display program across participating Ralphs® Supermarkets throughout California. With a hard launch deadline tied to the Super Bowl, every 10’ x 10’ display had to be installed on schedule while fitting seamlessly into valuable retail floor space.
Our Execution
Working in partnership with Tostitos’ display provider, BANG! Advertising managed the pre-installation planning and field execution for each location. Our team coordinated directly with store managers to confirm placement before installation day. We also worked closely with local Frito-Lay representatives to synchronize installation schedules so each display could be stocked with product and maximize sales.
Results
With proactive planning and close coordination with every stakeholder, the rollout ran smoothly and on schedule. By ensuring each display location was prepared in advance, BANG! Advertising eliminated common execution challenges and helped create a seamless launch for one of the year’s biggest retail promotions.