Staples “Grand Openings”
350 Stores Nationwide
Client Goal
As Staples expanded into new and underpenetrated markets across the United States, the retailer wanted a bold, highly visible grand opening program that would maximize awareness, generate excitement, and attract customers from opening day. With retail buildings the size of Staples, creating a program that stood out from a distance presented a unique challenge.
Our Execution
Designing a grand opening program for a big-box retailer requires a different approach than a neighborhood storefront. BANG! Advertising combined oversized promotional elements with strategic placement to ensure each new Staples location captured attention from long distances and surrounding roadways.
Results
The scalable program was successfully deployed at more than 350 Staples locations nationwide, delivering a consistent grand opening experience across diverse markets. By combining oversized promotional elements with disciplined nationwide execution, BANG! Advertising helped each new store make a powerful first impression while reinforcing Staples’ brand during a period of rapid expansion.