Dick's Sporting Goods
“Reebok Displays”
600 Stores Nationwide
Client Goal
Reebok introduced a redesigned men's and women's apparel display program for 600 Dick's Sporting Goods stores nationwide. The initiative required that the existing displays be professionally removed, responsibly disposed of, and replaced with the new display system, while maintaining a consistent brand presentation across all locations.
Our Execution
Working in close partnership with Reebok's display and fixture provider, BANG! Advertising developed a comprehensive execution strategy to ensure consistency across all 600 installations. As part of the program, we produced a detailed installation training video that served as a virtual training resource for field installers.
Results
The rollout was successfully completed across 600 Dick's Sporting Goods locations, delivering a consistent customer experience and brand presentation nationwide. By combining standardized installer training with disciplined project management, BANG! Advertising helped ensure every Reebok display was installed accurately, efficiently, and to the same high standard — regardless of market or installation team.